Dodany: Feb 9, 2012

Od: CategoryMgmt

Czas: 7:59

Sue Nicholls of Category Management Knowledge Group (CMKG) walks you through the analytics required to measure promotional return on investment for suppliers, based on different cost scenarios with a retailer.

Kanał: Education

Tagi: return on investment  promotion analysis  category management  cmkg  supplier tradespend 

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