CategoryMgmt profile

W serwisie od: Nov 22, 2011

Imię: CategoryMgmt

Płeć: Female

Lokalizacja: CA

Oglądane: 0

Subskrypcja: 45

Kanały: 485

Video (15)

Category Management Series Tip #15: Turning Data Into Insights Part 2

Tagi: Category Management  Data Insights  CMKG 

In this 2-part series tip, Sue Nicholls of Category Management Knowledge Group (www.CMKG.org) shows you how to turn data into observations, and then into insights. Part 1 walks you through the drilldown analytics; and this Part 2 video talks about the importance of experience and intuition to...

Category Management Series Tip #14 Turning Data Into Insights (Part 1)

Tagi: Category  Management;  Data;  Insights; 

In this 2-part series tip, Sue Nicholls of Category Management Knowledge Group (www.CMKG.org) shows you how to turn data into observations, and then into insights. There are two requirements to be really good at turning data into insights: 1) drilldown analytics; and 2) experience and intuition....

Category Management Series Tip #13 How to Increase The Value Of Your Shopper Insights

Tagi: Shopper Insights  Category Management  Business  Shopper Marketing  Consumer  Shopper 

In this tip, Sue Nicholls of Category Management Knowledge Group (www.CMKG.org) provides you with some general information about shopper insights, and then dispels the myth that shopper insights are only valuable for shopper marketing / shopper marketing professionals. She provides an example...

Ulubione (1)

Category Management Series Tip #1 Private label essentials

Tagi: Tip #1  Store Brands  Control Label  Generic  No Name  Category Management  Private Label  Retailer Strategy 

Sue Nicholls of Category Management Knowledge Group walks you through the essentials on Private Label, including a strategic retailer Private Label focus. This video is the first tip, and Sue will be providing weekly tips in Category Management related topic through her blog. Subscribe to Sue's...