Category Management Series Tip #6 Manufacturer Return on Investment

• Czas: 7:59
• Wyświetlenia: 212
• Autor: CategoryMgmt

Tagi: Return on Investment  Promotion Analysis  Category Management  CMKG  Supplier Tradespend 

Sue Nicholls of Category Management Knowledge Group (CMKG) walks you through the analytics required to measure promotional return on investment for suppliers, based on different cost scenarios with a retailer.